The Rise of “Sephora Kids”: Tweens and Their Obsession with Skincare – Navigating the Challenges and Risks
The fascination of tweens with skincare has gained significant attention, earning them a popular title: “Sephora Kids.” This age group exhibits an increasing interest in various creams, gels, face masks, and facial peels. Their curiosity, however, raises concerns among skincare experts regarding the potential risks they may encounter while exploring the world of beauty products.
Dr. Lauren Penzi, a New York-based dermatologist, acknowledges the trend and expresses her approval of young consumers’ interest in taking care of their skin. She also shares concerns over their approach to skincare, particularly when it comes to buying and using products that could potentially harm their skin or cause unwanted reactions.
Social media platforms like TikTok and Instagram have become a hub for documenting the so-called tween invasion of Sephora and Ulta stores. Adult shoppers often voice their concerns over the Gen Alpha takeover of these popular beauty products chains. Tweens are drawn to these stores for similar reasons as adults – they offer a try-before-you-buy option for any beauty or fragrance product sold in their store.
A visit to a Sephora store in New York City revealed that young consumers frequently visit the store without seeking advice or recommendations from staff, instead making a beeline for trendy and high-priced brands like Drunk Elephant, Glow Recipe, and Laneige. These brands have gained popularity among tweens due to influencer endorsements.
However, not all products are suitable for younger consumers. For instance, retinol, a form of vitamin A and a popular skincare ingredient used to improve the appearance of fine lines and wrinkles on aging skin, is unnecessary for tweens. Dr. Stacey Tull, a cosmetic dermatology specialist in Missouri, encourages caution regarding the use of retinol products among younger consumers, as they may not fully understand the product’s purpose and potential risks.
Tweens need to learn proper skincare practices tailored to their age, focusing on gentle cleansers, moisturizers, and sunscreen. Dr. Penzi recommends limiting the use of additional products specifically for oily or acne-prone skin. She also highlights the importance of addressing potential allergic reactions and the risks associated with overloading pores with excessive product use.
Sephora, owned by French luxury group LVMH Moët Hennessy Louis Vuitton, declined to comment for this article, while Ulta stated that they aim to be a resource for guests at every age and stage of their beauty journey. Both retailers provide educational guidance in-store and contact to ensure responsible use of skincare products among younger consumers.
Parental supervision, education, and careful consideration of product choices are essential in helping tweens navigate their skincare journey while minimizing potential risks.
