Tokyo Fashion Week’s Fall-Winter 2024 Edition Shines as International Guests and Buyers Return
Tokyo Fashion Week concluded an exceptionally successful edition since the Covid-19 pandemic, with a surge in international attendance and interest towards Japan’s capital for its Fall-Winter 2024 shows.
The week witnessed 35 physical fashion events, including Finnish brand Marimekko and a cohort of Canadian designers. Local brands spearheaded the schedule, with newcomers like Support Surface sharing the spotlight with established Japanese fashion houses such as Mikio Sakabe. Anrealage, the avant-garde label renowned for dressing Beyoncé in her “color-changing” gown for her “Renaissance” tour, made its debut on home soil for the men’s wear collection, marking a fitting end to an impressive week.
Japan has long been searching for designers of global prominence, following the footsteps of legendary fashion visionaries Yohji Yamamoto and Issey Miyake, who helped put Japan on the global fashion map in the 1970s and 1980s. However, attendees at Tokyo Fashion Week were optimistic about the local fashion scene’s current state.
Guest Yu Masui shared his enthusiasm outside Support Surface’s runway show on Friday: “I am thrilled to see what young designers are coming up with.” Dressed in a Christopher Kane kilt and Dries Van Noten jeans, Masui added, “Independent designers have been gaining traction lately compared to the ’90s and early 2000s when fast fashion brands like H&M and Uniqlo took center stage… The newness and creativity are making a comeback now.”
Tokyo Fashion Week has long been celebrated for its diverse street style. Guests can be seen donning everything from edgy gothic chic to quirky Lolita-style fashion.
Attendee and model Yunna Badova, who wore a selection of vintage items from Russia, marveled at the uniqueness of Japanese fashion: “Japanese people’s style is incredible. Every person in Japan has their own individual fashion sense.”
Scroll down to explore some of the most impressive street style looks from Tokyo Fashion Week.
**Reemerging Creativity in Japanese Fashion**
The recent decades have seen Japan struggle to produce designers on a global level, comparable to Yohji Yamamoto, Issey Miyake, and Hanae Mori. These fashion icons were instrumental in introducing Japan’s unique style to the world stage during the 1970s and 1980s. However, this week’s attendees expressed optimism regarding the current state of the local fashion scene.
Guest Yu Masui, clad in a Christopher Kane kilt and Dries Van Noten jeans, expressed his excitement outside Support Surface’s runway show on Friday: “I am excited to see what young designers have in store for us.” He further added, “Independent designers have been making a mark lately compared to the ’90s and early 2000s when fast fashion brands like H&M and Uniqlo dominated the scene… The newness and creativity are making a comeback now.”
**Tokyo Fashion Week: A Haven for Diverse Street Style**
Tokyo Fashion Week has long been celebrated for its eclectic street style. Guests can be seen donning everything from edgy gothic chic to quirky Lolita-style fashion, showcasing the limitless fashion possibilities and personal expression in Japan.
Attendee and model Yunna Badova, dressed in a selection of vintage items from Russia, shared her appreciation for the diversity: “Japanese people’s style is incredible. Every person in Japan has their own individual fashion sense.”
