Starbucks Reinvents Its Identity: A Major Shift in Brand Personality
Starbucks Reinvents Its Identity: A Major Shift in Brand Personality Starbucks, the world-renowned coffeehouse chain, has recently undergone a significant metamorphosis in its brand personality. This major shift, which was announced in early 2021, aims to reposition Starbucks as a more inclusive and equitable company that reflects the diverse communities it serves. The new branding…