Stella Artois taps David Beckham to restore its shine
Stella Artois Taps Football Legend David Beckham as Global Ambassador to Revitalize its Premium Image Introduction: Stella Artois, a nearly century-old brew, has faced the challenges of declining beer sales in recent years. To help restore the luster of its premium lager brand, Anheuser-Busch InBev (A-B), the world’s largest brewer, has recruited one of the…